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Tofte & Company advises Optimeo on its sale to CataCap

As exclusive advisor to the digital marketing agency Optimeo it is with great pleasure that we can announce that Optimeo has been acquired by CataCap.

Driven by founders Kuno and Silas Ystrøm, Optimeo has developed into a strong brand with a focus on delivering customer value throughout the marketing process. The company has developed a unique operational model around delivering a complete palette of high-quality online marketing services at attractive price points to the SMB market. Optimeo has been growing aggressively while maintaining profitability developing superior models around customer acquisition and service delivery.

CataCap is acquiring Optimeo together with the largest Danish provider of homepages and online marketing services, Danaweb. The joint entity will be a market leader and have more than 13,000 customers and offer a broad service portfolio to the large SMB segment.

“We are very happy with the partnership with Catacap and Danaweb and see great opportunities in combining Danaweb and Optimeo together with a partner as CataCap who comes with both financial strength and operational experience. We found a great partner for the process in Tofte & Company that offered a deep strategic understanding of our business and the market we operate in as well as a very steady hand when it came to making the right deal for everyone involved .”, says Kuno Ystrøm, Founder and CEO of Optimeo.

“We are excited to be able to implement this joint acquisition of two strong players within digital marketing and believe that the strong service portfolio and delivery platform of Optimeo combined with the leading market position of Danaweb will create a superior result. Tofte & Company was very professional throughout the process and demonstrated great skills in unlocking strategic value.”, says Rasmus Lokvig, Partner of CataCap.

“We are excited to have been part of this perfect marriage creating a true online marketing powerhouse for the SMB segment. Kuno and Silas have built an amazing business and I am looking very much forward to follow their joint journey with Catacap in the coming years.”, says Rasmus Bøegh Danielsen, Partner in Tofte & Company.

About Optimeo:

Optimeo is an innovative marketing agency that optimizes all aspects of online presence for small and medium stage businesses. The business was founded by Kuno and Silas Ystrøm in 2013 and today has more than 40 employees. The company delivers a 360-degree service from assessing customer needs, development of a marketing strategy, execution of the strategy and subsequent analysis of performance.

About Catacap:

CataCap invests in small to medium size Danish businesses that has significant development potential and an innovative sustainable business model.

The foundation is to create a sustainable level change through a systematic and consequent approach to business development, operational processes and management competencies in active collaboration with strategic partners as well as management and employees of the businesses.

CataCap is an active and engaged owner. The systematic hands-on approach to developing the portfolio companies aims at increasing speed and sustainability of the change of level and thereby the long-term value of all stakeholders – and a stabile additional return to the investors.

Tofte & Company advises Calwin A/S on its sale to EG A/S

As exclusive advisor to the vertical SaaS company Calwin it is with great pleasure that we can announce that EG has signed an agreement to acquire 100% of the shares in Calwin.

Founded in 1996 by industry veterans Carsten Rasmussen and Kenneth Dreymann, Calwin has for the past 23 years been focusing on delivering the best calculation and quotation software for the plumbing and electrician industry. Today the company holds an absolute leadership position within its field and continues to introduce innovative solutions to the market.

As the construction industry is increasingly embracing technology to improve effectiveness and profitability, Calwin  holds a very attractive position in the market due to their very large market share.

Recently acquired by the private equity fund Francisco Partners, EG is continuing its aggressive growth solidifying itself as one of Scandinavia’s leading suppliers of industry-specific software to the private and public sectors with more than 9,500 customers across Denmark, Norway and Sweden.

Calwin founders Carsten Rasmussen and Kenneth Dreymann will join EG to drive the continued growth of the construction vertical. Carsten and Kenneth bring a deep level of knowledge within the construction software market as well as solid leadership and operational experience.
The acquisition provides EG with an immediate position as a full 360 degree solution provider for the plumbing and electrician vertical.

“It has been a pleasure working with Tofte & Company. They did a great job understanding and presenting our business as well as finding interested buyers. EG is the strongest partner we could wish for to assist in the continue development of Calwin. Tofte & Company and their superior negotiation skills were instrumental in securing our deal. ”, says Carsten Rasmussen, co-founder and CEO of Calwin.

“I am delighted to have Calwin joining the EG product family. It is a strong product with a strong team. Tofte & Company demonstrated a professional approach that secured a smooth process for all of us.”, says Jesper Andersen, Divisionsdirektør for EG Private

“In my opinion Calwin and EG is a match made in heaven. Both companies have a shared history of building software solutions with a strong vertical focus. Combining Calwins deep expertise within software for the plumbing and electrician vertical with the market power of EG creates a very strong player in the marketplace.”, says Rasmus Bøegh Danielsen, Partner in Tofte & Company.

Press coverage (in Danish):

About EG:
With its extensive industry knowledge and highly skilled staff combined with the most recognized technologies and value-adding services, EG enjoys a unique position as one of Scandinavia’s biggest IT companies. EG provides industry-specific solutions to over 15 industries across the Private and Public sectors and serves over 9,500 customers across Denmark, Norway, and Sweden and has ~1,000 employees.

About Calwin:
Headquartered in Odense, Denmark, Calwin delivers state-of-the-art software solutions for the installation industry across Denmark. With more than 20 employees and close to 1.000 clients Calwin holds a clear leadership position in the Danish market. The company currently offers six different products including software solutions that aids in the calculation of project costs in order to deliver fast and precise bidding on new jobs as well as systems that collects data for quality assurance reports, or monitors and tracks tools, material and service status.

Tofte & Company advises Wizdom A/S on its EUR 30m sale to LiveTiles

As exclusive advisor to Wizdom A/S it is with great pleasure that we can announce that the New York headquartered global digital workplace software vendor LiveTiles Limited (ASX:LVT) has signed an agreement to acquire 100% of Wizdom A/S at an aggregate price of up to EUR 30m.

 

Wizdom is a leading ‘plug and play’, Microsoft-aligned digital workplace software business. Its software provides users with the tools needed to drive employee engagement, collaboration and compliance. Wizdom will enable LiveTiles to deliver new capabilities in relation to news and content publishing as part of its intelligent workplace platform.

Headquartered in Copenhagen, Denmark, Wizdom serves a high-quality customer base of 243 customers across Europe and the rest of the world. Representative customers include Nokia, Syngenta, Saxo Bank, De Beers and Anglo American.

 

Wizdom founders John Wainer and Claus Ole Hasle will together with the senior management team join LiveTiles to drive the continued growth of the Wizdom business and to help LiveTiles advance its position as the leading intelligent workplace platform. John and Claus bring a deep level of expertise in the Microsoft ecosystem and decades of operating experience in European markets.

The acquisition provides LiveTiles with an immediate and established regional presence in Europe, fast-tracking the Company’s expansion into the region and accelerating its already impressive growth of 272% per year.

 

“For a technology company like ours, we found the right partners in Thomas, Rasmus and the entire Tofte & Company team. They truly understood the DNA of Wizdom and the market we operate in and did an amazing job illuminating the true value of what we have built. Thomas´ unique experience as a deal-maker resulted in a deal with both sides as winners. We, at Wizdom, are looking very much forward to unfold the full potential of our technology together with the rest of the LiveTiles organization.” says John Wainer, CEO of Wizdom A/S.

“Thanks to Thomas and his team at Tofte & Company we have been able to secure a great deal for everyone involved. We are very excited to welcome Wizdom with their incredibly talented team led by John Wainer and Claus Ole Hasle to our LiveTiles family.” says Matthew Brown, CFO of LiveTiles

 

“I truly believe that Wizdom and LiveTiles together is a winning formula that will be very difficult for any competitors to match. From product, to market presence, to organizational fit the two companies are made for each other and I am very much looking forward to follow their shared journey going forward.” says Thomas Tofte, Managing Partner of Tofte & Company.

 

About LiveTiles:

LiveTiles is a global software company headquartered in New York, with operations in Seattle, Tri-Cities (Washington State), San Francisco, Los Angeles, Chicago, North Carolina, Rochester, London, Sligo, Amsterdam, Sydney, Melbourne, Brisbane, Geelong and Hobart. LiveTiles offers intelligent workplace software for the commercial, government and education markets, and is an award-winning Microsoft Partner. LiveTiles’ products comprise LiveTiles Intelligent Workplace, LiveTiles Design, LiveTiles Bots, LiveTiles Intelligence, LiveTiles for SAP Software, LiveTiles MX, LiveTiles Mosaic and Hyperfish. LiveTiles’ customers represent a diverse range of sectors and are spread throughout the United States, United Kingdom, Europe, the Middle East and Asia-Pacific.

About Wizdom:
Headquartered in Copenhagen, Denmark and with offices in North America, Wizdom deliveres state-of-the-art digital workplace solutions to leading organizations across Europe and the rest of the world. Wizdom´s top-rated and award-winning intranet solution offers components to build and brand a digital workplace on top of Microsoft’s SharePoint and Office 365, empowering over 300 digital workplaces around the globe.

CC:factory – Sell side to TDC

Tofte & Company advises CC:factory on its sale to TDC 

As exclusive advisor to CC:factory it is with great pleasure that we can announce that the largest Danish telecommunication company, TDC, has acquired CC:factory – a well-established powerhouse within the Nordic CCI market.

As one of the leading Nordic CCI solution providers, CC:factory delivers best-in-class CCI platform installations and consultancy services. The company is known for its unique solutions which combines the CC:factory proprietary CCI suite with established platforms such as Genesys to deliver solutions tailored to each unique customer needs. With major Nordic corporations such as Ørsted, Nordea, Nykredit, SEAS-NVE and Arla on the CC:factory client list TDC NetDesign A/S now further cements its position as the leading CCI solution provider in the Nordics.

“We have throughout the entire process been impressed by the team’s professionalism as well as deep understanding of our business and our industry, which is rare as we operate in a quite technical and complex industry. The process has been very well executed, and we feel that our strategic value has been extremely well-presented. This combined with a very structured and skilful deal making process makes us a very satisfied customer,” says Andrew Watson, CEO of CC:factory. “We are delighted that we will now be part of the powerful TDC NetDesign organization enabling us to deliver even better value to our customers. We feel that this is the right harbor for our technology and competences to expand rapidly in the market.” 

“Working with Tofte & Company has been a pleasure. They have made this transaction as frictionless as these things can possibly be and have had a very professional approach in the entire process,” says Thomas Stokking from TDC NetDesign.

“I am very excited to see CC:factory acquired by TDC NetDesign as I truly believe that the unique technology and competences of CC:factory will further unfold within the very competent and well-recognized TDC NetDesign organization,” says Rasmus Bøegh, Partner of Tofte & Company.

About CC:factory:
As a leading Nordic CCI solution provider, CC:factory delivers best-in-class CCI platform installations and consultancy services. The company is recognised for its unique solutions combining a proprietary CCI suite with established platforms to deliver highly customized and tailored solutions.

About TDC NetDesign:
As part of the largest Danish telecommunication company, TDC Group, TDC NetDesign has more than 20 years experience within system integration, datacenters, networks, security and IP-based communication solutions and is today considered the leading Nordic provider of network solutions and unified communications.

Dinero – Acquired by Visma

Tofte & Company – Dinero sold to Visma

We are proud and happy to announce that Dinero, the most intuitive accounting program in the World, has been acquired by Visma, which is recognized as the leading accounting software provider in the Nordics.

Dinero has from the offset been building their product for the customer, aiming at making life easier for the many entrepreneurs eager to spend time on developing their business rather than doing administrative tasks. The company was established in 2012 and has of today more than 110,000 registered users.

“It has been a big pleasure working with Tofte & Company. They have relentlessly been working on the process and delivered the deal we wanted. I am extremely impressed by their deal making skills,” says Martin Thorborg, CEO of Dinero.

“I am delighted to have had the opportunity to work with Dinero. They have build a world-class product and you immediately sense their uncompromising prioritization of the needs of their customers as they develop business and product. I am deeply impressed by the work of Martin and his team,” says Thomas Tofte, Managing Partner of Tofte & Company.

The acquisition is part of the strategy of Visma to deliver the best accounting and business solutions to all small and medium-sized businesses in Denmark. “Dinero has been through an impressive development and has made a fantastic accounting program that makes it extremely easy for smaller businesses to handle their bookkeeping,” says Mads Rebsdorf Director of Visma Software in Denmark.

About Dinero:

Dinero is an online accounting program enabling users without prior qualifications to do the bookkeeping themselves. Since formation in 2012 Dinero has been experiencing a very aggressive growth and high user satisfaction. The company was founded by serial entrepreneur Martin Thorborg and David Andersen.