It is with great pleasure that we can announce that Astralis Group will be the world’s first publicly listed esports company now listed on Nasdaq First North Growth Market Denmark.
Astralis Group, headquartered in Copenhagen, Denmark, has through a pioneering approach to performance and by treating gamers as athletes, developed the Astralis Performance Model which is now the recognized lighthouse of the esports industry. Astralis Group’s unique focus on building ‘performance-enhanced’ teams with mainstream appeal has seen the Astralis team thrive as the best Counter-Strike team in history. The strategic performance approach is a base value throughout the organization and is also the basis for developing League of Legends team Origen and their FIFA team Future FC. All teams in Astralis Group are developed under the same performance-, branding- and business- model reaching millions of fans globally through own channels and in earned mainstream media.
Astralis Group has raised 150 MDKK in connection with the listing to be used for future growth and expansion. The offer of shares was oversubscribed by 77% of shares offered to the public.
Astralis Group is tapping into a market where the number of esports viewers around the globe is estimated to reach 443 million in 2019 and expected to reach 595 million in 2022. The team brands and media channels have a 100% borderless viewer base with endless opportunities reaching a global, growing audience within a billion-dollar market expected to grow more than 20% p.a. in the coming years.
“We have throughout the process been impressed by the professionalism and expertise with IPO processes of Tofte & Company. They have particularly impressed us with their ability to advise us on all the aspects of being a public company and running this process on an extremely tight schedule. The esport industry is relatively new and the market dynamics to large extend untouched ground but Tofte & Company helped us present our business in an easy and understandable way,” says Nikolaj Nyholm, co-CEO of Astralis Group. “We have now secured funding to pursue the huge market opportunity we have in front of us and I am delighted with the support we have received throughout the process.”
”Astralis Group has with their lead in the esports industry and extreme appeal in the local regions allowed us to sign up pre-subscribers from our investor network for a total of 57 MDKK,” says Sasja Dalgaard, Partner at Tofte & Company and Astralis Groups Certified Advisor.
”I am truly grateful that Astralis Group chose us to help them in their listing process and I cannot wait to follow the company as it continues to expand into new geographies, other game categories and executes their strategies for monetizing the ever-growing viewer base,” says Jesper Knudsen, Partner at Tofte & Company.
About Astralis Group:
Astralis Group is a publicly listed esports media Company who owns and operates three globally leading team brands including all media and commercial rights.: Origen (League of Legends), Future FC (FIFA) and Astralis (Counter-Strike).
Further information at www.astralisgroup.net