Tofte & Company advises Optimeo on its sale to CataCap

As exclusive advisor to the digital marketing agency Optimeo it is with great pleasure that we can announce that Optimeo has been acquired by CataCap.

Driven by founders Kuno and Silas Ystrøm, Optimeo has developed into a strong brand with a focus on delivering customer value throughout the marketing process. The company has developed a unique operational model around delivering a complete palette of high-quality online marketing services at attractive price points to the SMB market. Optimeo has been growing aggressively while maintaining profitability developing superior models around customer acquisition and service delivery.

CataCap is acquiring Optimeo together with the largest Danish provider of homepages and online marketing services, Danaweb. The joint entity will be a market leader and have more than 13,000 customers and offer a broad service portfolio to the large SMB segment.

“We are very happy with the partnership with Catacap and Danaweb and see great opportunities in combining Danaweb and Optimeo together with a partner as CataCap who comes with both financial strength and operational experience. We found a great partner for the process in Tofte & Company that offered a deep strategic understanding of our business and the market we operate in as well as a very steady hand when it came to making the right deal for everyone involved .”, says Kuno Ystrøm, Founder and CEO of Optimeo.

“We are excited to be able to implement this joint acquisition of two strong players within digital marketing and believe that the strong service portfolio and delivery platform of Optimeo combined with the leading market position of Danaweb will create a superior result. Tofte & Company was very professional throughout the process and demonstrated great skills in unlocking strategic value.”, says Rasmus Lokvig, Partner of CataCap.

“We are excited to have been part of this perfect marriage creating a true online marketing powerhouse for the SMB segment. Kuno and Silas have built an amazing business and I am looking very much forward to follow their joint journey with Catacap in the coming years.”, says Rasmus Bøegh Danielsen, Partner in Tofte & Company.

About Optimeo:

Optimeo is an innovative marketing agency that optimizes all aspects of online presence for small and medium stage businesses. The business was founded by Kuno and Silas Ystrøm in 2013 and today has more than 40 employees. The company delivers a 360-degree service from assessing customer needs, development of a marketing strategy, execution of the strategy and subsequent analysis of performance.

About Catacap:

CataCap invests in small to medium size Danish businesses that has significant development potential and an innovative sustainable business model.

The foundation is to create a sustainable level change through a systematic and consequent approach to business development, operational processes and management competencies in active collaboration with strategic partners as well as management and employees of the businesses.

CataCap is an active and engaged owner. The systematic hands-on approach to developing the portfolio companies aims at increasing speed and sustainability of the change of level and thereby the long-term value of all stakeholders – and a stabile additional return to the investors.