SpotOn Marketing – Sell side to Adelis Equity backed Søgemedier

Tofte & Company advises SpotOn Marketing on its sale to Adelis Equity backed Søgemedier

Acting as exclusive advisor to SpotOn Marketing it is with great pleasure that we can announce that Søgemedier has acquired 100% of the shares in SpotOn Marketing as part of a roll-up of the Nordic digital marketing agency market.

As one of the leading Nordic digital marketing agencies SpotOn Marketing combines senior consultancy services with a proprietary technology platform to provide superior marketing results for its clients. With this acquisition Adelis Equity further supports its leading position in the Nordic roll-up of digital marketing agencies, which was initiated with the acquisition of Søgemedier in the beginning of 2018 and followed by several bolt on acquisitions.

“It has been a very positive experience to work with the team at Tofte & Company. They are professional, competent and hardworking and has been the perfect M&A partner for us. They had the right contacts and the deep understanding of our business and market dynamics which resulted in the best possible outcome, namely to get the opportunity to become part of an extremely exciting journey with Søgemedier and Adelis Equity,” says Simon Salomonsson, CEO of SpotOn Marketing.

“It has been a pleasure to work with Tofte & Company on this transaction. Their extensive experience ensured a smooth acquisition process,” says Jacob Frandsen from Adelis Equity.

“To see Simon and the rest of the team at SpotOn Marketing joining Søgemedier in conquering the market for digital marketing is quite exciting. The strategic fit is very clear and I am quite confident that this will prove to be a great value adding deal for all involved parties,” says Rasmus Bøegh, Partner of Tofte & Company.

 

About SpotOn Marketing:

SpotOn Marketing is a young, Danish digital agency in growth with more than 50 employees who have dedicated their competencies and expert knowledge to help local businesses in Denmark. Today they deliver solutions to over 500 local businesses. SpotOn Marketing offers easy, transparent, and profitable marketing, including SEO, Google-ads, Facebook-ads, and website design, as well as their data tool, SpotOn Live, that makes it easy for local businesses to get an overview of their online visits and inquiries as well as using this data in their business development.

 

About Søgemedier:

Søgemedier is one of the leading digital marketing agencies in Denmark, with offices in Aarhus and Copenhagen. Since inception in 2008, Søgemedier has provided consulting, search engine optimization (SEO), Google AdWords, Facebook pages and Ads, websites, and web shops to more than 4,000 small and medium-sized enterprises. For further information please visit http://www.sgme.dk/.

 

About Adelis Equity:

Adelis is an active partner in creating value at medium sized Nordic companies. Adelis was founded with the goal of building the leading middle market private equity firm in the Nordics. Since raising its first fund in 2013, Adelis has been one of the most active investors in the Nordic middle-market, acquiring 14 platform investments and making more than 30 add-on acquisitions. Adelis now manages approximately €1 billion in capital. For more information please visit www.adelisequity.com.